The Academy has customized classes for all Center positions. Our blended learning approach provides self paced, interactive web conferences and instructor led workshops. Simply click on the title that best represents your position and view the curriculum available to you. Be sure to check out the e-learning and software training to ensure you do not miss any opportunities to learn new skills.
Description:
Examine the buyer (both the individual consumer and the organizational agent) as problem solver. Topics include center specific marketing strategies; buying decision processes and economic factors that influence behavior in the marketplace. Examines principles, theories, models and research techniques related to successful marketing practices, locally and globally. Focus will be on market analysis; sales strategies; sales presentations; and creating and administering a sales program.
